RTBlog
by Tyler Loechner, Staff Writer
Over half (58%) of Japanese marketers spend at least 10% of their online ad budget on retargeting, per a new AdRoll report, with 84% of Japanese marketers expecting to maintain … Read the whole story
by Tyler Loechner
Mobile ad platform xAd on Friday announced four major executive hires, including Paul Gelb, former head of programmatic and marketplace development at Twitter. Gelb … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic … Read the whole story
by Laurie Sullivan
Google's and Bing's analytics teams are separately attempting to analyze behavior to predict the outcome of March Madness, the men's collegiate basketball games. The … Read the whole story
by Larissa Faw
The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As marketers plan for the year of the Data Management Platform, it's worth keeping in mind the security they will need to get right. … Read the whole story