RTBlog
Over half (58%) of Japanese marketers spend at least 10% of their online ad budget on retargeting, per a new AdRoll report, with 84% of Japanese marketers expecting to maintain … Read the whole story
Mobile ad platform xAd on Friday announced four major executive hires, including Paul Gelb, former head of programmatic and marketplace development at Twitter. Gelb … Read the whole story
- COMMENTARY
Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic … Read the whole story
Google's and Bing's analytics teams are separately attempting to analyze behavior to predict the outcome of March Madness, the men's collegiate basketball games. The … Read the whole story
The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story
- COMMENTARY
As marketers plan for the year of the Data Management Platform, it's worth keeping in mind the security they will need to get right. … Read the whole story
