RTBlog
by Tyler Loechner, Staff Writer
AOL, one of a handful of ad tech players attempting to lead the charge in programmatic TV, on Monday announced it has bolstered its programmatic TV offering by expanding its … Read the whole story
by Joe Mandese
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Publishers appear to be fighting back against programmatic's "race to the bottom" with a platform that makes perfect sense for them as well, as … Read the whole story
by Tyler Loechner
Gravity4, a San Francisco-based marketing firm, on Friday announced its acquisition of Triggit, a retargeting company specialized in native ad units. Terms of the … Read the whole story
by Laurie Sullivan
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual … Read the whole story
by Laurie Sullivan
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
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by Tyler Loechner
Opera Mediaworks, a mobile ad platform that operates a mobile ad exchange, wants another piece of the private exchange pie. The company has announced … Read the whole story
by Tyler Loechner
Accordant Media, an independent trading desk, has announced the opening of a new office in Chicago. The company has also made two appointments to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
"There are still scenarios where it is impossible to know if an ad is viewable or not," Forensiq's CEO David Sendroff says, fully aware … Read the whole story