RTBlog
by Joe Mandese
The Lenovo digital marketing chief made a strong case against open RTB during his opening keynote at the Programmatic Insider Summit in Scottsdale, AZ. Actually, Milner said, "I hate the … Read the whole story
by Joe Mandese
The so-called "programmatic direct" marketplace is disrupting relationships between agencies and publishers right now, but that's a necessary step to get to a smoother … Read the whole story
by Joe Mandese
Programmatic Insider Summit "Branding" panel moderator Chris Wexler kicked the opening off on a pretty fundamental note. "What is branding," the Senior Vice President-Director … Read the whole story
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by Tyler Loechner
Ozone Media, an ad tech company headquartered in India, on Tuesday announced it has rebranded as Adadyn, the name of the programmatic ad-buying platform … Read the whole story
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by Tyler Loechner
Inneractive, a mobile supply-side platform (SSP), on Tuesday announced the appointments of Welby Chen as VP and general managed of North America and Avichai … Read the whole story
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by Joe Mandese
Leave it to a senior Accenture executive to come up with a higher-level way of describing the shift toward in-house programmatic media-buying. Presenting at … Read the whole story
by Larissa Faw
Alan Smith is joining Assembly as chief digital officer. Previously, Smith was head of media investment and programmatic for North America at Essence, where … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
When agencies and their trading desks' bills can include up to 50% in fees and click fraud, how can cleaning up fraud really be … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
One-to-one marketing isn't a new idea, but until now the technology didn't exist. Adidas takes a step into this world by integrating near-field communications … Read the whole story
COMMENTARY
by Katie Meier
While everyone was sending #wishuwerehere grams from SXSW, I went to London, to a conference called Convergence. It's part tech, part sound, part new … Read the whole story