RTBlog
by Tyler Loechner, Staff Writer
At yesterday's Facebook F8 Developer Conference, the social network made several announcements regarding LiveRail, the video supply-side platform (SSP) it acquired last summer. Post-acquisition,
Facebook had been relatively mum on … Read the whole story
by Tyler Loechner, Joe Mandese
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"There is a great danger in overpromising at this point," stressed Janice Finkel-Greene, EVP of buying analytics at Magna Global. What does she fear … Read the whole story
by Tyler Loechner
Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
When Martin Sorrell claimed the industry needs transparency, you can imagine how many clients would agree, only to hear he meant in financial reporting. … Read the whole story
by Tyler Loechner
Varick Media Management (VMM), the trading desk inside MDC Partners, on Wednesday announced three partnerships as it puts the pipes in place to support … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic ad technologies have flipped the ratio as it relates to reliance on human gut versus machine processing, says Bret Leece, global chief analytics … Read the whole story
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by Tyler Loechner
Index Exchange, the supply-side platform (SSP) formerly known as Casale Media, has announced a partnership with Adobe's Media Optimizer, an ad management and optimization … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Like it or not, tomorrow's TV ad buyers are being imbued with a programmatic mindset, according to Janice Finkel-Greene, EVP of Buying Analytics at … Read the whole story
by Laurie Sullivan
Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one in a growing number … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In their pursuit of the best sources of consumer data, brands and agencies should be very cautious about using the P-word: partner. Otherwise, they … Read the whole story