At yesterday's Facebook F8 Developer Conference, the social network made several announcements regarding LiveRail, the video supply-side platform (SSP) it acquired last summer. Post-acquisition, Facebook had been relatively mum on … Read the whole story
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
"There is a great danger in overpromising at this point," stressed Janice Finkel-Greene, EVP of buying analytics at Magna Global. What does she fear … Read the whole story
Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on … Read the whole story
When Martin Sorrell claimed the industry needs transparency, you can imagine how many clients would agree, only to hear he meant in financial reporting. … Read the whole story
Varick Media Management (VMM), the trading desk inside MDC Partners, on Wednesday announced three partnerships as it puts the pipes in place to support … Read the whole story
Programmatic ad technologies have flipped the ratio as it relates to reliance on human gut versus machine processing, says Bret Leece, global chief analytics … Read the whole story
Index Exchange, the supply-side platform (SSP) formerly known as Casale Media, has announced a partnership with Adobe's Media Optimizer, an ad management and optimization … Read the whole story
Like it or not, tomorrow's TV ad buyers are being imbued with a programmatic mindset, according to Janice Finkel-Greene, EVP of Buying Analytics at … Read the whole story
Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one in a growing number … Read the whole story
In their pursuit of the best sources of consumer data, brands and agencies should be very cautious about using the P-word: partner. Otherwise, they … Read the whole story