RTBlog
by Tyler Loechner, Staff Writer
Marketers across the globe are turning to programmatic technologies. European marketers spent 250% more via programmatic in 2014 compared to 2013, according to a new report. And perhaps just as … Read the whole story
by Tyler Loechner
Neustar this week announced it has partnered with Nielsen to integrate Nielsen's Digital Ad Ratings data -- formerly known as Online Campaign Ratings (OCR) … Read the whole story
COMMENTARY
by Brian Wieser
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will … Read the whole story
by Tyler Loechner
Charles Gabriel, former chief advertising officer at Walt Disney's Maker Studios, has joined mobile data platform Qriously as chief revenue officer, the company announced … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Sometimes 'Jerry Springer' is better than 'Mad Men.'" That quote came from Dave Campanelli, senior vp of national TV for Horizon Media, during a … Read the whole story
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by Tyler Loechner
Maxifier, a digital ad tech firm, on Thursday announced an expanded partnership with Moat to give its publisher clients access to viewability ratings. "Every … Read the whole story
COMMENTARY
by Greg Mason
For progressive digital publishers, it's no secret that technology is the key to competitive advantage. It allows publishers to differentiate content while also making … Read the whole story
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by Laurie Sullivan
Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
From new accessories like wearables, to new retail techniques like mobile commerce, it's easy to think that everything is changing. Yet in this world … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's still somewhat of a gap between what mobile shoppers want and what retailers provide. Many consumers say they want in-store mobile offers and … Read the whole story