RTBlog
by Tyler Loechner, Staff Writer
With Math Men joining the ranks of Mad Men across Madison Ave., one company wants to make sure everyone involved really understands the math behind programmatic's madness. Labmatik, a consulting … Read the whole story
by Joe Mandese
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid … Read the whole story
by Steve McClellan
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For a small agency working with a small budget, programmatic TV placements let the client fight above its weight in prime-time arenas it never … Read the whole story
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by Tyler Loechner
Programmatic direct platforms are expected to command nearly half of all programmatic ad spend by 2016, per recent eMarketer estimates, and PulsePoint wants in … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
When I speak with marketers about their innovation and start-up ambitions, the conversation inevitably veers towards digital media forms, data, content creation and consumer … Read the whole story
by Laurie Sullivan
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
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by Tyler Loechner
Innovid, an online video ad platform, is expected to Monday announce it has raised $10 million in a new round of funding. All original … Read the whole story