RTBlog
by Tyler Loechner, Staff Writer
Global ad spend via real-time bidding (RTB) more than doubled from 2013 to 2014, rising 141%. The amount of inventory available for RTB trades rose as well, jumping 72% year-over-year. … Read the whole story
by Tyler Loechner
Rubicon Project, a large ad tech firm and ad exchange, on Tuesday announced it has acquired Chango, a demand-side platform (DSP) and intent-based marketing … Read the whole story
COMMENTARY
by Augustine Fou
This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a … Read the whole story
by Tyler Loechner
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance … Read the whole story
-
by Tyler Loechner
AOL on Tuesday announced it has upgraded the demographic targeting options available via its programmatic platforms by partnering with comScore to validate the audiences. … Read the whole story
by Tyler Loechner
Sovrn, a supply-side platform (SSP), on Tuesday announced the launch of new video ad units that can be traded programmatically. Included is an in-banner … Read the whole story
by Laurie Sullivan
IgnitionOne will release in April the ability to integrate first- and third-party data with its proprietary data management platform in hopes of allowing marketers … Read the whole story
-
by Katy Bachman
A group of ad attorney gurus gazed into their crystal balls to give some provocative predictions of the regulatory and legal hurdles that advertisers … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story