by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Wednesday announced a partnership with Discovery Communications, the large pay-TV programmer that's home to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the … Read the whole story
by Tyler Loechner
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSong, a San Francisco-based analytics tech company, for an undisclosed sum. DataSong counts … Read the whole story
COMMENTARY
by Niels Meersschaert
Even as marketers and agencies get comfortable with the necessity of data-driven marketing, there are lingering issues tied to our "bigness" obsession. On the … Read the whole story
by Tyler Loechner
OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it has integrated data from Retail Solutions Inc. (RSi), a point-of-sale analytics firm. The … Read the whole story
COMMENTARY
by Nate Gosselin
A key question for publishers looking to incorporate native is how to make it work. Navigating the tension between maximizing both yield and quality, … Read the whole story
by Joe Mandese
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In "Game of Thrones" there's an epic quest to unite the Seven Kingdoms. In marketing, it's quickly becoming the same kind of conversation as … Read the whole story
by Tyler Loechner
Metamarkets, an analytics firm focused on serving programmatic marketers, this week announced that Jim Payne, former CEO of MoPub, has joined its board of … Read the whole story
by Laurie Sullivan
Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in … Read the whole story
by Laurie Sullivan
Without a loyalty program, it's nearly impossible for retail stores to track consumer online research or a click on a paid-search advertisement to an … Read the whole story
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by Tyler Loechner
AdsNative, a supply-side platform (SSP) for native advertising, on Thursday announced it has integrated with Zemanta, a demand-side platform (DSP). Zemanta clients will now … Read the whole story
by Tyler Loechner
Adsquare, a European mobile audience targeting company, this week announced it has added four new demand-side platform (DSP) partners, making its data available "throughout … Read the whole story