RTBlog
by Tyler Loechner, Staff Writer
Facebook recently removed over a dozen companies from its official Facebook Exchange (FBX) partner list -- though some of those partners remain connected to FBX behind the scenes. The move … Read the whole story
-
by Tyler Loechner
Nativo, a programmatic native ad platform, on Thursday announced the introduction of new optimization technology to its platform, including the ability for marketers to … Read the whole story
by Joe Mandese
In what could be the first material sign that even network prime-time TV is not immune from the physical laws of a rapidly expanding … Read the whole story
by Laurie Sullivan
There were 545 merger and acquisition transactions in the media, information, marketing, software and tech-enabled services sector announced in the first quarter of 2015, … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
Programmatic is one of those game-changing solutions that then creates a new set of problems to solve, mostly around deployment, data readiness, data activation, … Read the whole story
by Steve McClellan
L'Oreal USA has kicked off a comprehensive media planning and buying review, the company has confirmed. Internally, the review will be overseen by Nadine … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
As a publishing industry, are we any better at selling online ads now than when we first started? How could we be, if we … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
At lunch the other day, a shaman I know brought up the topic of the implosion in recent years of upfront-like events hosted by … Read the whole story