RTBlog
by Tyler Loechner, Staff Writer
While serving as managing director of the Mindshare trading desk, Joe Weaver saw an opportunity. He saw brands taking programmatic ad-buying operations in-house -- or at least contemplating it -- … Read the whole story
by Joe Mandese
John Nardone, an early Internet media pioneer who went on to create a best-in-breed ad technology firm [x+1], which was sold to Rocket Fuel … Read the whole story
by Tyler Loechner
Teads, a supply-side platform (SSP) for video advertising, on Tuesday announced the appointment of Jason Barnett as head of programmatic. He will oversee new … Read the whole story
-
by Tyler Loechner
MediaDesk, a demand-side platform (DSP) for Latin American marketers, on Monday announced it has integrated with three LatAm data management platforms (DMPs), including TailTarget, … Read the whole story
-
by Real-Time Daily Editors
"'We couldn't have recruited [Person 1] at a more opportune and exciting time," [Person 2], [Company] CEO commented. "[Company's] expansion and innovation within the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
An IPG Media Lab/Yahoo study tested scores of ad variations on thousands of users to determine where personalized messaging was most effective, and where … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As mobile becomes the dominant media to access information on Web sites across the Internet, will search engines have the same impact when it … Read the whole story