RTBlog
by Tyler Loechner, Staff Writer
In an "RTB Insider" post in late 2014, Turn's Maureen Little predicted that in 2015, custom programmatic technologies would be applied to new verticals, including CPG, B2B and financial services, … Read the whole story
by Tyler Loechner
Pixability, a programmatic video ad platform, on Wednesday announced it has closed an $18 million Series C round of funding. The round was led … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
The two hottest trends in online advertising in recent years seem almost like opposites. Programmatic advertising is about automation and scale, using technology to … Read the whole story
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by Tyler Loechner
The E.W. Scripps Company, an independent TV broadcaster, on Tuesday announced it has tapped SpotXchange to sell its digital video ad inventory across desktop … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Pete Moran has been in cable sales for over 30 years, including stints in addressable advertising. Now as chief revenue officer for eMediaTRADE, he … Read the whole story
by Steve McClellan
The Parties said they're creating new tools to help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link … Read the whole story
COMMENTARY
by Clayton Scott
Nielsen paid $200 million for the data exchange-a pretty penny for a great platform. And the potential benefits of integrating it with other Nielsen … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
76% of brand marketers consider programmatic buying an important development in the mobile ad realm, yet few actually purchase ads programmatically, according to new … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Marketing is hard. That's because marketing reflects real life -- and real life is hard. But here's the thing: It's just going to get … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched … Read the whole story
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by Laurie Sullivan
Merkle, a data-driven performance marketing agency, has acquired digital analytics consultancy Pointmarc, Seattle, Wash., in an effort to expand digital capabilities to better support … Read the whole story