RTBlog
by Tyler Loechner, Staff Writer
This week's news from TBR that ad technology revenue will grow over 300% by 2020, reaching $100 billion -- that is, net revenue all ad tech vendors are expected to … Read the whole story
by Tyler Loechner
Advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020 -- … Read the whole story
by Tyler Loechner
iHeartMedia, a large media and entertainment company, on Wednesday announced plans to launch a programmatic ad platform for its broadcast radio stations. Brands and … Read the whole story
by Tyler Loechner
Conversion Logic, a cross-channel attribution platform, on Wednesday announced it has closed a $4 million seed round of funding led by Rincon Venture Partners. … Read the whole story
by Tyler Loechner
Gravy, a location-based data analytics firm, on Thursday announced it has closed a $7.6 million round of Series A funding. Participating investors included Gannett … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If more than half of all Web content is consumed on a mobile device, why does the channel only get just under a quarter … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and … Read the whole story
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by P.J. Bednarski
Ooyala IQ measures and compares, in millisecond device, operating system, traffic source or location, using Apache Spark. Ooyala will be showcasing the new platform … Read the whole story
by Laurie Sullivan
Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built … Read the whole story
COMMENTARY
by Michael Baer
A media impression is rarely seen or noticed or remembered. It is overwhelmingly likely to be ignored, or perhaps not even there in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With March Madness officially over, data from ad campaigns run during the games is now rolling in. Extreme Reach, a Needham, Mass. digital media … Read the whole story