RTBlog
by Tyler Loechner, Staff Writer
The programmatic TV ad industry went through another growth spurt this week, as the supply-side of this budding industry received major reinforcements. A new player entered the fray, and two … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Thursday announced it has closed a $19.4 million Series B round of funding led … Read the whole story
COMMENTARY
by Walt Horstman
As the TV upfront season begins in earnest this year, many agencies and their clients are asking central questions about programmatic TV. "How does … Read the whole story
by Wendy Davis
Two New York state residents have sued ad company Turn for its prior use of a controversial technology that enabled it to track consumers … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
"Pulp Fiction" had many great scenes between Jules and Vincent in Quentin Tarantino's classic film. In the above scene, Vincent, played by Travolta, talks … Read the whole story
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by Tyler Loechner
Demand to access native ad inventory via automated means continues to grow. StackAdapt, a demand-side platform (DSP) for native advertising, on Friday announced it … Read the whole story
by Sarah Mahoney
A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
This time the digital outdoor industry cannot over-promise and under-deliver again Londoners gear up for the first real-time, live video digital outdoor campaigns arriving … Read the whole story
by Tyler Loechner
Gravy, a location-based data analytics firm, on Thursday announced it has closed a $7.6 million round of Series A funding. Participating investors included Gannett … Read the whole story
COMMENTARY
by Azad Jacobs
More than half of all impressions are never seen by humans, resulting in millions wasted on ad spend. While advances in digital ad targeting … Read the whole story