RTBlog
by Tyler Loechner, Staff Writer
Tapad, a cross-screen marketing technology provider, is the latest to offer marketers a way to measure the impact digital advertising has on in-store sales -- a trend that was thrust … Read the whole story
by Tyler Loechner
WideOrbit, an ad management software firm that has been making a name for itself as a programmatic TV tech provider of late, on Monday … Read the whole story
by Tyler Loechner
Over the past several years, BuzzFeed has established itself as one of the leaders in native advertising, pulling in over $100 million in revenue … Read the whole story
by Joe Mandese
On the heels of last February's Omnicom downgrade, Wall Street analysts are lowering ratings for most big agency holding companies, with one attributing the … Read the whole story
by Laurie Sullivan
Vibrant Media plans to enter the pre-roll ad market competing with video advertising networks in the U.S. on viewability, scale, targeting, and budget, but … Read the whole story
by Steve McClellan
Brian Wieser, the senior analyst at Pivotal Research, has downgraded WPP, Omnicom and Publicis to "sell' rating'" and downgraded IPG to hold. He cites … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
As it is no doubt for you, much of the content I consume online is surfaced by algorithms. These algorithms consider things like what … Read the whole story
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by Richard Whitman, Columnist
Portal A Co-Founder and Executive Producer Nate Houghteling argues that mainstream ad agencies simply don't have what it takes to create what brands need … Read the whole story