RTBlog
by Tyler Loechner, Staff Writer
Over the weekend, Malwarebytes Labs discovered a "booby-trapped" ad that infected users simply by loading. The malicious ad -- masquerading as Hugo Boss ad -- was delivered via real-time bidding … Read the whole story
by Tyler Loechner
Just over one year after announcing plans to roll all of its ad tech properties into a single platform, AOL on Tuesday officially announced … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It's spring, the time to clean and start anew. Perhaps you have been contemplating a new direction for your career, or perhaps you have … Read the whole story
COMMENTARY
by Maciej Zawadziński, Op-Ed Contributor
Ad-tech companies have created a number of game-changing technology solutions that now make it possible for brands to bypass agencies, using tech companies to … Read the whole story
by Steve McClellan
The four largest ad holding companies experienced stock declines Monday after Pivotal Research senior analyst Brian Wieser issued a note downgrading the ratings he … Read the whole story
by Steve McClellan
The holding company said the new unit, Gain Theory, "combines WPP's intellectual capital in media, marketing, data and technology to create a consultancy that … Read the whole story
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by Richard Whitman, Columnist
WPP has launched Gain Theory. It's a new "marketing foresight consultancy," which aims to help brands deal with the explosion of data, predicted to … Read the whole story