RTBlog
by Tyler Loechner, Staff Writer
Marketo, a leader in the marketing automation space, this week announced partnerships with two ad tech companies -- Rocket Fuel and Turn -- to help bridge the gap between marketing … Read the whole story
by Joe Mandese
Some of ad technology's biggest players started in a garage. Now one of the sector's biggest is flipping the model and launching a "garage." … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Major towns in Southern California -- even Los Angeles -- have begun renovating downtown and business districts to build up housing intermingled with local … Read the whole story
by Tyler Loechner
The Hispanic American market just got much easier to reach for mobile marketers, thanks to the rollout of a new ad exchange -- the … Read the whole story
COMMENTARY
by Patrick Hopf
Affluents represent around 10% of U.S. households but account for more 50% of retail sales - and over 70% of all retail margins, according … Read the whole story
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by Tyler Loechner
Google this week announced that mDialog inventory has been connected to the DoubleClick Ad Exchange. TV providers will now be able to programmatically sell … Read the whole story
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by Steve McClellan
Omnicom and Interpublic Group stocks recovered some of their losses on Tuesday in trading on the New York Stock Exchange after declining Monday when … Read the whole story