RTBlog
by Tyler Loechner, Staff Writer
Vindico, a Viant company and digital video ad platform, recently released its 2014 Annual Report, zeroing in on the topic of viewability. Vindico notes that the overall viewability rate of … Read the whole story
by Tyler Loechner
WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Brand safety is promoted to the No. 1 topic of the moment as household names are embarrassed by their adverts appearing on inappropriate sites. … Read the whole story
by Joe Mandese
During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced it will extend its audience delivery guarantees to include their performance against customer's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Programmatic media buying from Web to television continues to rise, but there's a reason: the flow of consistent data. The trend continues to force … Read the whole story
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by Tyler Loechner
On the heels of the launch of WideOrbit's programmatic TV marketplace, some of the demand-side platform (DSP) partners are now being named. WO Programmatic … Read the whole story
COMMENTARY
by Norm Page
Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. Read the whole story
by Tyler Loechner
Matomy Media Group, a supply-side platform (SSP) headquartered in Tel Aviv, Israel, on Wednesday announced it has acquired 70% of Avenlo, a Toronto-based ad … Read the whole story
COMMENTARY
by Al Chen
According to SocialMediaToday, 2014 was all about the chief content officer. This year we're seeing more chief native officers, as the need to integrate … Read the whole story
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by P.J. Bednarski
At the NAB Show, Akamai and Adobe unveiled a new server side ad insertion device that it says could block the ad blockers, and … Read the whole story
by Laurie Sullivan
The underbelly of the Web connects a person's Gmail email address, YouTube account, Google Maps, search queries on google.com, and other Google services that … Read the whole story
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by Tyler Loechner
In the Tuesday, April 14 story "Adsmovil Introduces Mobile Ad Exchange For U.S. Hispanics," Pandora was incorrectly mentioned as an inventory partner. Pandora is … Read the whole story