RTBlog
by Tyler Loechner, Staff Writer
Sharethrough, a supply-side platform (SSP) for native advertising, has announced the introduction of a new algorithm through which every piece of content will run before being delivered. The
"quality filtering" … Read the whole story
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by Laurie Sullivan
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager. The move bridges two important trends: the importance of user … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Programmatic is normally associated with data-driven display, but the message from early pioneers is that it's as much about your people and your culture … Read the whole story
by Laurie Sullivan
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and … Read the whole story
COMMENTARY
by Craig Teich
#1: Companies will invest more in programmatic branding. With more publishers adopting programmatic and seeing its benefits, we're seeing an important shift. Now, more … Read the whole story
by Aaron Baar
Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of … Read the whole story
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by Wayne Friedman
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
by Steve McClellan
The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of … Read the whole story
by Gavin O'Malley
With Nike in tow, Tumblr is rolling out what appears to be its fanciest ad unit yet. Video-based and full screen-sized, the "Sponsored Day" … Read the whole story
COMMENTARY
by Walt Horstman
TV audience buying is only half the story of programmatic TV. The other half is technology automation. And the good news is that the … Read the whole story