RTBlog
Sharethrough, a supply-side platform (SSP) for native advertising, has announced the introduction of a new algorithm through which every piece of content will run before being delivered. The "quality filtering" … Read the whole story
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager. The move bridges two important trends: the importance of user … Read the whole story
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Programmatic is normally associated with data-driven display, but the message from early pioneers is that it's as much about your people and your culture … Read the whole story
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and … Read the whole story
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#1: Companies will invest more in programmatic branding. With more publishers adopting programmatic and seeing its benefits, we're seeing an important shift. Now, more … Read the whole story
Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of … Read the whole story
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total … Read the whole story
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A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of … Read the whole story
With Nike in tow, Tumblr is rolling out what appears to be its fanciest ad unit yet. Video-based and full screen-sized, the "Sponsored Day" … Read the whole story
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TV audience buying is only half the story of programmatic TV. The other half is technology automation. And the good news is that the … Read the whole story
