RTBlog
by Tyler Loechner, Staff Writer
At the Programmatic Insider Summit last month, Bret Leece, local chief analytics officer at Initiative, noted that programmatic is changing the nature of relationships between buyers and sellers,
because once … Read the whole story
by Laurie Sullivan
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and … Read the whole story
COMMENTARY
by Walt Horstman
TV audience buying is only half the story of programmatic TV. The other half is technology automation. And the good news is that the … Read the whole story
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by Joe Mandese
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Programmatic is normally associated with data-driven display, but the message from early pioneers is that it's as much about your people and your culture … Read the whole story
by Aaron Baar
Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of … Read the whole story
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by Wayne Friedman
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
by Erik Sass
Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% … Read the whole story