At the Programmatic Insider Summit last month, Bret Leece, local chief analytics officer at Initiative, noted that programmatic is changing the nature of relationships between buyers and sellers, because once … Read the whole story
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and … Read the whole story
TV audience buying is only half the story of programmatic TV. The other half is technology automation. And the good news is that the … Read the whole story
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, … Read the whole story
Programmatic is normally associated with data-driven display, but the message from early pioneers is that it's as much about your people and your culture … Read the whole story
Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of … Read the whole story
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% … Read the whole story