RTBlog
by Tyler Loechner, Staff Writer
Viewability remains a hot topic, and who better to discuss it with than the Media Rating Council (MRC), creators of the standard definition of viewability -- 50% of the ad … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
Transparency in the programmatic world is a game of smoke and mirrors. Don't look over here where I am doing something you may not … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
One of my clients recently told me that he's spending a big portion of his budget on programmatic media buys, but isn't seeing a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
by Joe Mandese
In a telling move that signals how embedded programmatic media sourcing has become for the overall advertising industry, Pubmatic CEO Rajeev Goel has been … Read the whole story
by Joe Mandese
Programmatic audience targeting is not new to the political spectrum. In fact, some might argue that political media campaign strategists have been among the … Read the whole story