RTBlog
by Joe Mandese
Why on earth would I begin an RTBlog that way and how is it relevant to the programmatic marketplaces we cover? Well, normally, my flip answer would be, "because those … Read the whole story
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by Wayne Friedman
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
COMMENTARY
by Ratko Vidakovic
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information … Read the whole story
by Joe Mandese
While the Interactive Advertising Bureau and PwC still don't break programmatic out as a share of total digital ad spending, the release of 2014 … Read the whole story
by Laurie Sullivan
Yahoo reported Tuesday that search volume rose in the first quarter of 2015, with searches reaching a five-year high. The partnership with Mozilla was … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
One hospitality brand described behavioral changes based on more consumers using their mobile phone to search for goods and services. The brand marketer said … Read the whole story
by Aaron Baar
"This is all about turning the fitness tracking trend on its head and playing off Joe Boxer's irreverent [tone]," says Jamie Stein, vice president … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The increase in prices to advertise on social sites like Facebook could push U.S. presidential candidates into the arms of search engine marketers, especially … Read the whole story
by Laurie Sullivan
Yahoo released native video and video-app install ads on Wednesday, days before NewFront 2015 takes place next week in New York. The video ad … Read the whole story