RTBlog
by Joe Mandese
The funny thing about rockets is sometimes they crash. Once a poster child for the fast-growing programmatic audience-buying marketplace, Rocket Fuel is no longer soaring -- at least not as … Read the whole story
by Joe Mandese
At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
Transparency in the programmatic world is a game of smoke and mirrors. Don't look over here where I am doing something you may not … Read the whole story
by Laurie Sullivan
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
by Joe Mandese
At a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Ad blocking is on the rise, particularly among millennials, and now it has been declared legal in Germany. For publishers, the message is simple: … Read the whole story
COMMENTARY
by Ratko Vidakovic
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information … Read the whole story
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by Wayne Friedman
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
by Laurie Sullivan
Google Contributor invites began arriving in email inboxes this week. The company's paid subscription service reduces the number of ads an individual sees on … Read the whole story