The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take … Read the whole story
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Facebook is planning to give its notifications a major makeover, converting it into a central hub for news from across the site, according to … Read the whole story
Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest … Read the whole story
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Digital ad spend may be continuing its double-digit growth, but those revenues will be pouring fastest into local markets, two forecasting companies predict. Clearly, … Read the whole story
Yahoo released native video and video-app install ads on Wednesday, days before NewFront 2015 takes place next week in New York. The video ad … Read the whole story
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Mobile data and cross-platform analytics firm PlaceIQ is launching a major international expansion with a new division covering Europe, the Middle East, and Africa, … Read the whole story
COMMENTARYFirst impressions account for a lot, especially when they appear in search results. Higher impressions without conversions, however, don't bode well for higher competition … Read the whole story
