RTBlog
by Joe Mandese
We call this publication Real-Time Daily, because our focus is on the role technology, data -- and importantly, people -- are playing in making media-buying, advertising and marketing more real-time. … Read the whole story
by Wayne Friedman
Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not … Read the whole story
by Joe Mandese
The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take … Read the whole story
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by Steve McClellan
Yannis Kotziagkiaouridis has been appointed Wunderman’s new Chief Analytics Officer. He will lead and expand a global team of analytics specialists who will focus on … Read the whole story
by Laurie Sullivan
Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest … Read the whole story
COMMENTARY
by Joe Mandese
That's not exactly what Rosetta Stone Director of Digital Marketing T.J. Hunter said about the role of programmatic during his opening keynote at the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to … Read the whole story