RTBlog
by Tyler Loechner, Staff Writer
Mergers and acquisitions in the technology space continue to set new post-dotcom bubble highs, according to a new quarterly update form Ernst & Young. The company's latest global technology M&A … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The newly released Apple Watch has prompted predictable but understandable worries about media distraction and consumer safety. But it also reminds us how wearable … Read the whole story
by Tyler Loechner
Retailing giant Kroger on Monday announced it has acquired a significant portion of Dunnhumby Ltd., a data analytics firm owned by Tesco. Kroger is … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Silverpop 2014 Email Marketing Metrics Benchmark Study, the poorest performing marketers saw an average opt-out rate of 0.5% per campaign. Though … Read the whole story
by Tyler Loechner
Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The … Read the whole story
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by Tyler Loechner
Less than one month after Rubicon Project announced plans to acquire Chango, an intent-based marketing firm, the deal -- worth approximately $122 million, primarily … Read the whole story
by Joe Mandese
In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to … Read the whole story
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by Erik Sass
A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience … Read the whole story
by Tanya Gazdik
"If you want to win, you cannot ignore the obvious," TJ Hunter, director, digital marketing at Rosetta Stone, told the audience at MediaPost's Mobile … Read the whole story