Mergers and acquisitions in the technology space continue to set new post-dotcom bubble highs, according to a new quarterly update form Ernst & Young. The company's latest global technology M&A … Read the whole story
The newly released Apple Watch has prompted predictable but understandable worries about media distraction and consumer safety. But it also reminds us how wearable … Read the whole story
Retailing giant Kroger on Monday announced it has acquired a significant portion of Dunnhumby Ltd., a data analytics firm owned by Tesco. Kroger is … Read the whole story
According to the Silverpop 2014 Email Marketing Metrics Benchmark Study, the poorest performing marketers saw an average opt-out rate of 0.5% per campaign. Though … Read the whole story
Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The … Read the whole story
Less than one month after Rubicon Project announced plans to acquire Chango, an intent-based marketing firm, the deal -- worth approximately $122 million, primarily … Read the whole story
In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to … Read the whole story
A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience … Read the whole story
"If you want to win, you cannot ignore the obvious," TJ Hunter, director, digital marketing at Rosetta Stone, told the audience at MediaPost's Mobile … Read the whole story