RTBlog
The prospect of data sharing through a cooperative arose just last month when a group of premium publishers -- including The Guardian, CNN International, Financial Times, Reuters and The Economist … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), wants to extend to the other side of the equation and offer technology to publishers as well. The … Read the whole story
In a move that industry execs say is tantamount to a gag order, Nielsen this week sent a tersely worded warning to clients that … Read the whole story
Less than one month after Rubicon Project announced plans to acquire Chango, an intent-based marketing firm, the deal -- worth approximately $122 million, primarily … Read the whole story
Twitter said late Tuesday it will open some of its advertising inventory to Google. The two companies will develop a new attribution model for … Read the whole story
Adsquare, a European mobile audience targeting firm, on Tuesday announced the appointment of Karel Ellis-Gray as country manager, UK. Adsquare has been expanding in … Read the whole story
- COMMENTARY
When I read Tom Goodwin's Online Spin last week, I immediately jumped on his bandwagon. How could I not? He played the evolutionary psychology … Read the whole story
- COMMENTARY
The CPM has long been our default currency, within both the direct sale of yesteryear and today's programmatic marketplace. As a marketer, you habitually … Read the whole story
- COMMENTARY
Fellow Online Spinner Dave Morgan recently wrote a column on whether awareness and attribution can live together in an advertising-centric world. His assumption was … Read the whole story
- COMMENTARY
We live during a time in which it is increasingly hard to separate technology milestones from cultural milestones. To take just one example - … Read the whole story
