RTBlog
by Tyler Loechner, Staff Writer
One step forward. One step backward. Rinse. Repeat. That's what viewability rates have been doing for about a year now. They rise ever so slightly quarter-over-quarter, only to fall again … Read the whole story
by Tyler Loechner
Three-fourths of brand marketers plan to increase their programmatic budgets this year, citing an increase in sales, the ability to personalize ads and the … Read the whole story
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by Laurie Sullivan
Adobe Systems announced Wednesday that it has acquired dynamic creative technology from Collective. The Tumri platform, which Collective acquired in 2011 and renamed Ensemble, … Read the whole story
COMMENTARY
by Alan James Edwards
Since the first company was accredited by the MRC for the viewable impression in 2010, the industry has witnessed a tumultuous ride with twists, … Read the whole story
by Wayne Friedman
Viacom continues to add its data-driven offerings for advertisers, as it rolls out Viacom Vantage, a data-driven advertising service that enables advertisers to reach … Read the whole story
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by Larissa Faw
After a branding refresh Trading Technologies is now turning to VSA Partners as its new digital AOR to activate their brand in the digital … Read the whole story
COMMENTARY
by Roger Wu
How can we measure our new forms of native advertising? Currently, a digital display ad, or banner, costs about $2 per CPM , or … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
If Google's Project Fi proves successful, users may become even more cautious about transacting commerce on smartphones, and brands will need to work with … Read the whole story