RTBlog
One step forward. One step backward. Rinse. Repeat. That's what viewability rates have been doing for about a year now. They rise ever so slightly quarter-over-quarter, only to fall again … Read the whole story
Three-fourths of brand marketers plan to increase their programmatic budgets this year, citing an increase in sales, the ability to personalize ads and the … Read the whole story
Adobe Systems announced Wednesday that it has acquired dynamic creative technology from Collective. The Tumri platform, which Collective acquired in 2011 and renamed Ensemble, … Read the whole story
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Since the first company was accredited by the MRC for the viewable impression in 2010, the industry has witnessed a tumultuous ride with twists, … Read the whole story
Viacom continues to add its data-driven offerings for advertisers, as it rolls out Viacom Vantage, a data-driven advertising service that enables advertisers to reach … Read the whole story
After a branding refresh Trading Technologies is now turning to VSA Partners as its new digital AOR to activate their brand in the digital … Read the whole story
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How can we measure our new forms of native advertising? Currently, a digital display ad, or banner, costs about $2 per CPM , or … Read the whole story
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If Google's Project Fi proves successful, users may become even more cautious about transacting commerce on smartphones, and brands will need to work with … Read the whole story
