RTBlog
by Erik Sass, Staff Writer
The rise of programmatic advertising sales was greeted with some trepidation on the part of human sales staff and media buyers alike, both understandably worried about encroaching automation -- in … Read the whole story
by Tyler Loechner
Twitter this week announced it has acquired TellApart, an ad tech firm specializing in cross-device ad retargeting. According to a Form 8-K filed to … Read the whole story
COMMENTARY
by Michael Hannon
For digital publishers today, the benefits of programmatic are clearer than ever. Not only does it provide the chance to monetize all inventory, it … Read the whole story
by Tyler Loechner
"[Publishers] are embracing programmatic," asserted Jason Kint, CEO of Digital Content Next, at the Publishing Insider Summit in Key Largo, FL, this morning. "[But] … Read the whole story
COMMENTARY
by Brian Wieser
This perspective has largely informed our view of how media and marketing are evolving, and is core to why we added the likes of … Read the whole story
by Wayne Friedman
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp., has announced a data-driven tool that automates the planning of addressable and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A few years ago, said Zach Friedman, VP of digital ad sales at Fox News Channel, direct sales drove the bulk of revenue for … Read the whole story
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by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
COMMENTARY
by Alvin Bowles, Op-Ed Contributor
This is arguably the most competitive time in the world of short-form and long-from video content. We see traditional media companies - all the … Read the whole story
by Laurie Sullivan
The multimillion-dollar cost of building and maintaining a programmatic platform could slow industry growth for those that lack the funds -- and may force … Read the whole story