RTBlog
by Tyler Loechner, Staff Writer
The Media Rating Council (MRC) on Monday issued its first guidance for a "mobile viewable" ad impression. Mobile viewable ads follow the same criterion as online desktop and display ads … Read the whole story
by Tyler Loechner
Native advertising, the notoriously popular subset of today's digital ad industry, appears to be here to stay. And with marketers being told they must … Read the whole story
COMMENTARY
by Bill Day
Is there a more debated topic in advertising today than viewability? It reached a fever pitch at the recent IAB Leadership Forum, leading to … Read the whole story
by Joe Mandese
The ad industry's media ratings watchdog, the Media Rating Council, has issued its first ever guidance for a "mobile viewable" ad impression, maintaining similar … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
On mobile devices, publishers find themselves in the "boredom management" business, competing with other apps much more personally relevant and fun than theirs, says … Read the whole story
by Tyler Loechner
San Francisco-based marketing firm Gravity4 on Monday announced the acquisition of adX Search AB, a paid-search platform in Europe specializing in self-serve optimization and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Forget dishwashers arranging their own servicing appointment -- what about elevators that match executives to dinner offers or shelves revealing which items you should … Read the whole story
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by Tyler Loechner
Drawbridge, an ad targeting firm that specializes in cross-device targeting, is set to cross another boundary -- this time from the digital world into … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
At its NewFronts presentation later today in New York, the MCN says the social media agency will help promote its brands and advertisers and … Read the whole story
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by Laurie Sullivan
Dynamic creative optimization, the latest piece of the advertising supply chain to go programmatic, remains a hot industry topic -- especially since Adobe Systems … Read the whole story
by Steve McClellan
In a memo to staffers issued last week, John Montgomery, chairman North America of the rebranded unit, said the firm had undertaken the effort … Read the whole story
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by Tyler Loechner
Tremor Video, a video ad tech firm, on Monday announced that it has partnered with placemedia, a Viamedia subsidiary and supply-side platform (SSP) for … Read the whole story
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by Tyler Loechner
Taking a step toward facilitating more "quality" ad-buying though its platform, programmatic media-buying company Digilant on Monday announced a partnership with Integral Ad Science, … Read the whole story