RTBlog
by Tyler Loechner, Staff Writer
Media buyers plan to spend nearly half (46%) of digital ad budgets via programmatic channels this year, and the remaining 54% through "traditional" means. This represents a continued shift toward … Read the whole story
by Tyler Loechner
It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Richard III has been painted throughout history as a scheming, murderous wretch who backstabbed and connived his way to the English throne before dying … Read the whole story
by Tyler Loechner
TubeMogul, a programmatic video ad platform, recently announced it has partnered with Site Tour, an out-of-home media ad exchange, to access digital-out-of-home (DOOH) inventory … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Forget dishwashers arranging their own servicing appointment -- what about elevators that match executives to dinner offers or shelves revealing which items you should … Read the whole story
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by Tyler Loechner
Adzerk, an ad serving platform, is expanding to support programmatic trading, the company has announced. Adzerk is rolling out Adzerk RTB, an open supply-side … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The door to beaconing just swung open a lot wider. The mega-digital-offers company RetailMeNot is partnering with beacon platform Swirl to extend beaconing at … Read the whole story
by Tyler Loechner
Demand-side platform (DSP) DataXu on Wednesday announced the appointment of Brian Atwood as SVP of North American sales. Atwood joins DataXu from iHeartMedia, formerly … Read the whole story
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by Tyler Loechner
Juice Mobile, a programmatic direct ad platform for mobile marketers, on Wednesday announced it has partnered with Krux, a data management platform (DMP). The … Read the whole story
by Laurie Sullivan
Along with the data, Google on Tuesday announced a series of tools and formats to support the shift. The AdWords features and Google Display … Read the whole story