RTBlog
Finding a "math man" of their own, digital ad fraud detection firm Forensiq on Thursday announced the appointment of Mike Andrews as chief scientist, a new position at the company. … Read the whole story
Nielsen on Wednesday announced it has partnered with Krux, a data management platform, to offer multi-touch attribution measurement to its clients. The offering will … Read the whole story
Facebook and IBM's Commerce division are teaming up for the sake of smarter ad targeting. Per the new pact, the work that IBM already … Read the whole story
- COMMENTARY
By now, everyone is aware of the bot problem, also known as NHT (non-human traffic). Most also understand that bots can go to webpages … Read the whole story
COMMENTARYMobile commerce adds some interesting dynamics to time. A recent report pointing out that many hotel bookings are being made on mobile devices and … Read the whole story
COMMENTARYCatalina and 4Info claim they have solid numbers to show how effective well-targeted mobile banner ads can be for moving the retail sales needle. … Read the whole story
Starting May 7 and running through July, the agency will present a series that consists of two online Webinars focused on data literacy and … Read the whole story
- COMMENTARY
I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound … Read the whole story
