RTBlog
by Tyler Loechner, Staff Writer
Finding a "math man" of their own, digital ad fraud detection firm Forensiq on Thursday announced the appointment of Mike Andrews as chief scientist, a new position at the company. … Read the whole story
by Tyler Loechner
Nielsen on Wednesday announced it has partnered with Krux, a data management platform, to offer multi-touch attribution measurement to its clients. The offering will … Read the whole story
by Gavin O'Malley
Facebook and IBM's Commerce division are teaming up for the sake of smarter ad targeting. Per the new pact, the work that IBM already … Read the whole story
COMMENTARY
by Augustine Fou
By now, everyone is aware of the bot problem, also known as NHT (non-human traffic). Most also understand that bots can go to webpages … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile commerce adds some interesting dynamics to time. A recent report pointing out that many hotel bookings are being made on mobile devices and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Catalina and 4Info claim they have solid numbers to show how effective well-targeted mobile banner ads can be for moving the retail sales needle. … Read the whole story
by Larissa Faw
Starting May 7 and running through July, the agency will present a series that consists of two online Webinars focused on data literacy and … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound … Read the whole story