RTBlog
by Tyler Loechner, Staff Writer
Screenvision, a cinema advertising company, this week announced a partnership with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative dubbed Project Lynx. Project
Lynx is … Read the whole story
by Tyler Loechner
Gravity4, an advertising technology company founded last summer that has made a slew of smaller acquisitions since launch, has made its largest move to … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
As publishers and advertisers scramble to improve the performance of digital advertising, much discussion is centering around the problem of viewability. It is my … Read the whole story
by Tyler Loechner
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced it will offer programmatically sold inventory at the the TV upfront. The "programmatic … Read the whole story
COMMENTARY
by Walt Horstman
Network groups' increasing investments in TV audience data suggest that this is not a passing fad -- and may soon become the lingua franca … Read the whole story
by Gavin O'Malley
Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first-quarter revenue -- to $625.1 million -- and adjusted earnings per … Read the whole story
by Tyler Loechner
The amount of pre-roll video inventory available for programmatic buying nearly doubled in the first quarter of 2015 over the final quarter of 2014, … Read the whole story
by Tyler Loechner
Two-thirds (67%) of retailer marketers are moving more media dollars to programmatic advertising, with nearly all (92%) turning to programmatic primarily to increase brand … Read the whole story
by Gavin O'Malley
To realize its dream of becoming a "crystal ball" for events around the world, social news start-up Banjo just raised an additional $100 million. … Read the whole story
by Larissa Faw
Expertise in emerging trends -- tech and otherwise -- is now the number one skill that clients value most in their agency partners, up … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which … Read the whole story