RTBlog
Screenvision, a cinema advertising company, this week announced a partnership with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative dubbed Project Lynx. Project Lynx is … Read the whole story
Gravity4, an advertising technology company founded last summer that has made a slew of smaller acquisitions since launch, has made its largest move to … Read the whole story
- COMMENTARY
As publishers and advertisers scramble to improve the performance of digital advertising, much discussion is centering around the problem of viewability. It is my … Read the whole story
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced it will offer programmatically sold inventory at the the TV upfront. The "programmatic … Read the whole story
- COMMENTARY
Network groups' increasing investments in TV audience data suggest that this is not a passing fad -- and may soon become the lingua franca … Read the whole story
Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first-quarter revenue -- to $625.1 million -- and adjusted earnings per … Read the whole story
The amount of pre-roll video inventory available for programmatic buying nearly doubled in the first quarter of 2015 over the final quarter of 2014, … Read the whole story
Two-thirds (67%) of retailer marketers are moving more media dollars to programmatic advertising, with nearly all (92%) turning to programmatic primarily to increase brand … Read the whole story
To realize its dream of becoming a "crystal ball" for events around the world, social news start-up Banjo just raised an additional $100 million. … Read the whole story
Expertise in emerging trends -- tech and otherwise -- is now the number one skill that clients value most in their agency partners, up … Read the whole story
- COMMENTARY
Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which … Read the whole story
