RTBlog
by Tyler Loechner, Staff Writer
The $4.4 billion mega AOL-Verizon deal is having a ripple effect on the stock exchange. AOL, while much more than just an ad tech player, has touted its programmatic success … Read the whole story
by Tyler Loechner, Gavin O'Malley
While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and ad technology. … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
Although we're only in Q2 of 2015, we're already seeing a trend take shape that will impact our industry like never before: scale. While … Read the whole story
by Tyler Loechner
TubeMogul, a programmatic video ad platform, on Tuesday announced its first-quarter 2015 earnings. The company slightly beat estimates, pulling in $30.3 million in revenue … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Once again fellow Online Spin writer Tom Goodwin has piqued my interest. He starts to unwrap a tremendously thorny problem in his column of … Read the whole story
by Tyler Loechner
Millennial Media, a mobile programmatic exchange, on Tuesday announced it has partnered with viewability ad measurement firm Integral Ad Science and will guarantee its … Read the whole story
COMMENTARY
by Patrick Keane
Brand investment in mobile advertising is growing quickly -- spending is projected to reach $46 billion in 2019, according to Forrester -- yet only … Read the whole story
by Laurie Sullivan
The threat from bots in online advertising and data breaches in electronic commerce and emerging payment systems continues to grow. While threats and new … Read the whole story
by Erik Sass
Advertising retargeting firm Magnetic, which draws on browser and search histories to determine consumer intent, is joining forces with native ad platform TripleLift to … Read the whole story
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by Gavin O'Malley
From social engagement to geo-tracking, the Interactive Advertising Bureau is offering a life preserver to digital marketers sinking in a sea of data. The … Read the whole story
by Wendy Davis
A proposed data breach bill in Illinois would create "unnecessary compliance burdens" for businesses, the ANA and other trade groups said on Tuesday in … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
This is Verizon acquiring a programming and advertising partner that it will want as its grows its OTT and LTE wireless video businesses. Make … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon's proposed $4.4 billion acquisition of AOL gives the Federal Communications Commission another reason to impose privacy obligations on broadband providers. That's according to … Read the whole story