RTBlog
by Tyler Loechner, Staff Writer
It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a "mobile viewable" impression, but the ripple effects are already visible. Just days … Read the whole story
by Tyler Loechner
Sizmek, an open ad management platform that has built out support for programmatic advertising over the past year, has taken another big step into … Read the whole story
by Tyler Loechner
Ekho, a real-time data platform, this week announced it has raised $1.2 million in funding in a round led by Owen Van Natta, former … Read the whole story
by Wayne Friedman
Veteran senior TV advertising executive Chris Raleigh has been named chief commercial officer of Placemedia, a Viamedia's supply-side programmatic platform for linear TV. Placemedia … Read the whole story
by Larissa Faw
Rosetta and IBM are aligning to launch an IBM-powered version of the NEXUS Operating System, which integrates customer data and interactions across all major … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
With mobile, location is king. That is, when it's the right location. Leveraging where a phone is located at any given moment allows fulfilment … Read the whole story
by Joe Mandese
Whenever two audience measurement services operate in the same media marketplace it is not unusual for them to produce different tallies, but usually those … Read the whole story
COMMENTARY
by Alex White
No one would dare argue against the fact that mobile is the future -- a piece that every brand knows they need to explore … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
A waiter at a Michelin-rated restaurant returns to a candlelit table for two and asks, "Have you had time to look at our menu? … Read the whole story