RTBlog
by Tyler Loechner, Staff Writer
Just one week after getting scooped up by Verizon for $4.4 billion, AOL has already taken steps to up its mobile ad tech game. The company this morning announced it … Read the whole story
by Tyler Loechner
Taboola, a content advertising platform, on Monday announced that Chinese search giant Baidu has made a strategic investment in the company. The investment was … Read the whole story
COMMENTARY
by Frank Sinton
Say what you want about the details of Verizon's bid to acquire AOL, but the intent behind it can be summed up in one … Read the whole story
by Wayne Friedman
Comcast Corp.'s long-protected set-top cable subscriber box data -- highly desired by many TV research services -- is getting another release, this time as … Read the whole story
by Larissa Faw
Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organization's marketing intelligence and data sciences practices. He will also lead the … Read the whole story
COMMENTARY
by Matthew Greitzer, Op-Ed Contributor
Brick-and-mortar retailers, franchises, dealer associations and many other national marketers with localized marketing needs struggle with digital media - display and video in particular … Read the whole story
COMMENTARY
by Larry Shender
Programmatic buying can be used to extend TV audiences to improve a cross-channel campaign. These audiences can be targeted in a number of different … Read the whole story