RTBlog
by Tyler Loechner, Staff Writer
Pixalate, a real-time analytics platform, on Tuesday released the latest edition of its "Global Seller Trust Index" -- an index that ranks over 400 sellers by quality of ads sold … Read the whole story
by Tyler Loechner
Data-driven television advertising is picking up steam. So too are the analytics companies that are driving the data. iSpot.tv, an analytics firm that tracks … Read the whole story
COMMENTARY
by Victor Wong, Op-Ed Contributor
Nearly every advertising conference features some talk on how the programmatic robots are coming for agency jobs. Simply put, the rise of programmatic allowed … Read the whole story
by Tyler Loechner
Location-based ad-targeting firm and in-store attribution company Placed has been on a partnership spree. One month after partnering with a handful of programmatic ad-buying … Read the whole story
COMMENTARY
by Sara Sisenwein
Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story
by Tyler Loechner
Lotame, a data management platform (DMP), on Monday announced the appointment of Evgeny Popov as head of APAC platform solutions. He will be based … Read the whole story
COMMENTARY
by Lori Goldberg
Many businesses - perhaps new to digital media - are frequently surprised at the ancillary benefits and little known hazards of digital media and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For the umpteenth time in 20 years, a major publisher is trying to change the conversation about how we value online content, context and … Read the whole story
by Joe Mandese
Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story