RTBlog
by Tyler Loechner, Staff Writer
Programmatic television is slowly taking shape -- with nearly everyone involved in data-driven TV ad-trading hammering home how early in the process it is -- but new data suggests the … Read the whole story
by Tyler Loechner
Kicking off the OMMA Programmatic Display conference at Internet Week New York Wednesday morning, Brian Zaben, VP and director of programmatic strategy and analysis … Read the whole story
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by Tyler Loechner
More and more ad tech platforms are turning to pre-bid data to inform automated ad campaigns, and many of them are turning to the … Read the whole story
by Tyler Loechner
Teads, a programmatic video ad platform, on Tuesday announced the appointment of Todd Tran as global SVP of programmatic and mobile. Tran was formerly … Read the whole story
COMMENTARY
by Chris Stark
In our ongoing push to improve the collective understanding of our industry, the financial markets are a cousin of sorts where we can draw … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Beyond direct response, brand dollars are moving into programmatic in a big way, according to Saqib Mausoof, SVP of Programmatic Insights at Magna Global. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Brand marketers are seeing the value in audience targeting for their campaigns and recognizing the importance of reaching the right audience to add relevancy … Read the whole story
COMMENTARY
by Chuck Moran, Op-Ed Contributor
Entertainment marketers have been savvy adopters of influencer marketing to build buzz, drive tune-in, and entice consumers to make a pre-release purchase. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
So, Don Draper is now history. Well, actually, he's always been history. He started and finished as a half-century look back at what advertising … Read the whole story