by Tyler Loechner
Speaking at OMMA Programmatic Display at Internet Week New York, Kathy O'Dowd, global director of programmatic marketplace and channel development at Netflix, explained why … Read the whole story
COMMENTARY
by Sean Muller
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at … Read the whole story
by Gavin O'Malley
Retailers are driving the boom in programmatic ad spending, new research finds. This year, the U.S. retail industry will spend $3.71 billion to purchase … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the new Programmatic Advertising Report released by Advertiser Perceptions, while buyers are focusing their efforts on better performance and a stronger ROI, … Read the whole story
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by Tyler Loechner
AdRoll, a retargeting firm, on Wednesday announced a new version of its bidding algorithm that it claims boosts viewability rates by 37% and click-through … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Josh Cohen, programmatic product manager at the New York Times, told the audience at OMMA Programmatic Display at Internet Week New York that the … Read the whole story
by Tyler Loechner
Patrick Reiter, group manager, digital, at Target, told the audience at OMMA Programmatic Display that the company is focused on building a premium video … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Beyond direct response, brand dollars are moving into programmatic in a big way, according to Saqib Mausoof, SVP of Programmatic Insights at Magna Global. … Read the whole story
by Wendy Davis
Ad company Turn is asking a federal judge to send a lawsuit centering on its alleged use of "zombie" cookies to an arbitrator. The … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Retailers are largely responsible for the current boom in programmatic ad spending, according to fresh eMarketer findings. This year, the U.S. retail industry will … Read the whole story
by Laurie Sullivan
Google and Twitter have made it easier to find tweets on Google's search engine. The two companies struck a deal, announced this week, to … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Programmatic has premium inventory in its sights. Take The New York Times, which could soon sell a homepage takeover through programmatic channels. Josh Cohen, … Read the whole story