RTBlog
by Tyler Loechner, Staff Writer
In the programmatic ad-buying world, audience data has become increasingly important. And that's because one of the promises of programmatic is the ability to decouple your audience from specific
content. … Read the whole story
by Tyler Loechner
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins … Read the whole story
by Laurie Sullivan
Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers … Read the whole story
COMMENTARY
by Sean Muller
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There still could be even more interesting twists and turns along the road to mobile commerce. During a discussion around wearable devices at the … Read the whole story
by Steve McClellan
The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the … Read the whole story
by Wayne Friedman
Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen … Read the whole story
by Wendy Davis
Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Mobile operators' threat to block online ads in Europe, reported last week, was startling. The assumption was that, jealous of the pie they'd been … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking for a common currency for TV and video platforms? Not so fast. Speaking at OMMA Programmatic TV & Video conference, Jeff Hinz, managing … Read the whole story