RTBlog
by Tyler Loechner, Staff Writer
Programmatic television has been picking up steam in recent months. Supply-side platforms supporting automated TV selling have been cropping up and raising funds, an entire programmatic TV marketplace
was launched … Read the whole story
by Tyler Loechner
Millennial Media, a mobile ad exchange, has announced the appointment of Ernie Cormier as chief operating officer. Cormier was formerly CEO and president of … Read the whole story
by Joe Mandese
A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address … Read the whole story
by Tyler Loechner
Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted … Read the whole story
by Erik Sass
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a study by Econsultancy, in partnership with Quantcast , based on interviews with both client side digital professionals, agencies and vendors and … Read the whole story
COMMENTARY
by Naghi Prasad
Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is … Read the whole story