RTBlog
by Tyler Loechner, Staff Writer
Brand marketers are putting programmatic to good use, but they may not be putting it to use well. Just under half (40%) of programmatic spending goes toward branding campaigns, per … Read the whole story
by Tyler Loechner
There are many facets to, and implications of, Verizon's recent $4.4 billion acquisition of AOL, but a new "Schedule 14D-9" statement filed to the … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
PMPs bring us closer to the vision of programmatic media: bidding on the right impression at the right place and time. Unfortunately, performance has … Read the whole story
by Tyler Loechner
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced it has closed a $7.5 million Series B round of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While mobile continues to grow across the board, mobile commerce is by far the prime engine of growth. More than half of the $41 … Read the whole story
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by Tyler Loechner
Programmatic ad platform Netmining on Tuesday announced a partnership with analytics firm Moat to beef up its reporting capabilities. "We have found that more … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Nearby has become the buzzword for hyperlocal search advertising. What -- and where -- is the closest Italian restaurant? How far to the next … Read the whole story
COMMENTARY
by Coskun Tuna
Most of the criticism against native advertising arises from a superficial knowledge and partly contemptible consideration. What has always been a part of the … Read the whole story
by Wayne Friedman
NBCU has hired digital advertising veteran Denise Colella as senior vice president of advanced advertising products and strategy within its advertising sales unit. Colella … Read the whole story