RTBlog
Is the novelty of programmatic wearing off? The topic still piques the interest of buyers, sellers and everyone in between -- but some of that rose-colored tint could be fading. … Read the whole story
Marketers continue to invest more and more in Big Data. Over one-third of marketers (37.5%) increased their expenditures on data-driven campaigns during the first … Read the whole story
- COMMENTARY
The advertising business now changes about every 10-15 years. We're at the tail end of the Media Era, about to enter the Technology Era, … Read the whole story
For Patch.com publishers looking to open up inventory to programmatic buyers, "X" marks the spot. Patch.com on Thursday partnered with OpenX, a supply-side platform … Read the whole story
- COMMENTARY
YouAppi built a Post-Install Event Analytics dashboard as part of the update for its OneRun platform, which tells marketers the most successful apps run … Read the whole story
AppLift, a mobile app marketing platform, on Thursday announced it has acquired Bidstalk, a mobile demand-side platform (DSP). Terms of the deal were not … Read the whole story
- COMMENTARY
Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and … Read the whole story
Amy Armstrong, a 19-year vet of Interpublic agencies and a strong proponent of advanced analytics -- especially real-time attribution and programmatic media-buying -- has … Read the whole story
In celebration of its 2015 Pencil awards, British ad organization D&AD, with help from Paris-based BETC, has launched The Ad Filter, a browser plug … Read the whole story
Optimizing budgets remains a thorn in the side of marketers. Some struggle with understanding the best path to the highest return on investment, although … Read the whole story
Microsoft has added a facial recognition feature to its Bing search image engine. The technology attempts to determine the gender and the age of … Read the whole story
