RTBlog
by Tyler Loechner, Staff Writer
The juiciest bit of Magna Global's latest programmatic advertising report is undoubtedly the projection that programmatic TV will account for 17% of television ad budgets, or $10 billion, by 2019, … Read the whole story
by Tyler Loechner
The programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands' Magna Global. As initially reported by … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
As ads become more and more ubiquitous, and as advertisers become more and more sophisticated in the use of technology and big data to … Read the whole story
by Tyler Loechner
Much like in the U.S., programmatic video advertising continues to pick up steam in Canada as well. Just over one-in-five (20.8%) Canadian agencies expect … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying … Read the whole story
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by Tyler Loechner
Altitude Digital, a supply-side platform (SSP) for video advertising, on Thursday announced it has partnered with Integral Ad Science, a digital ad measurement firm, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Deep-linking will eventually allow people to search across every connected device -- not just across the Web. More than finding information within an app … Read the whole story
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by Tyler Loechner
Programmatic media-buying firm Digilant on Thursday announced it has opened a new office in Milan, Italy. In turn, the company has appointed Florence Malaud … Read the whole story
by Laurie Sullivan
Google announced Thursday a new set of AdMob tools to help mobile app developers better segment and target advertisements. The news was made public … Read the whole story
by Gavin O'Malley
Expanding its analytics offerings, Twitter is rolling out Audience Insights -- a new tool to help advertisers make sense of the network's users. With … Read the whole story
by Wayne Friedman
Rentrak is pushing a new TV analytics platform, Rubik -- a product that can give advertisers the ability to "analyze viewing patterns," as well … Read the whole story