RTBlog
by Tyler Loechner, Staff Writer
Programmatic marketers keep trying to out-oxymoron themselves. There's a new demand-side platform (DSP) on the market, but it's being pitched to the supply side. The platform comes from ChargeAds,
an … Read the whole story
by Tyler Loechner
A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. … Read the whole story
by Tyler Loechner
Just over one year after announcing a partnership with Jelli, a programmatic platform for radio advertising, Marketron says it has executed its first programmatic … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Chris Anderson's tome, "The Long Tail: Why the Future of Business is Selling Less of More" (2006), wrestled the "long tail" distribution concept from … Read the whole story
COMMENTARY
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Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and … Read the whole story
by Wendy Davis
Verizon is backing ad company Turn's request that a privacy lawsuit involving "supercookies" should be sent to arbitration. If that request is granted, the … Read the whole story
by Joe Mandese
The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention … Read the whole story